Brand identity
Tillateu is a brand specialising in the creation and sale of high-quality graphic templates, designed to help businesses and individuals elevate their visual identity with ease. The brand needed a distinctive and recognisable look—one that would set it apart in a market filled with generic design solutions. My task was to develop a bold, creative branding strategy that would reflect Tillateu’s innovative approach and attract a modern audience.
Problem:
The graphic template market is saturated with uninspired, repetitive designs that fail to make an impact. Many available templates lack strong visual identity, making it difficult for businesses to create engaging and memorable branding. Tillateu wanted to offer something different—designs that were not only professional and high-quality but also full of personality. To achieve this, the brand needed a unique and cohesive identity that would make it instantly recognisable and desirable.
Solution:
I developed a bold and creative branding system for Tillateu, built on expressive typography, vibrant colour palettes, and dynamic compositions. The design language is modern, engaging, and distinctly different from conventional template brands. By focusing on strong visual storytelling, I ensured that Tillateu’s identity is both memorable and adaptable, allowing the brand to stand out in a crowded market. The result is a fresh, contemporary brand that redefines what graphic templates can look like—proving that ready-made designs can be just as impactful as custom work.
