Brand identity
The White Lotus is a luxury resort in Sicily, made famous by the hit HBO series. As part of a design challenge on Instagram, I was tasked with creating a fresh brand identity that would capture the prestige and unique atmosphere of the resort. My design won the competition, which was an incredible achievement!
Problem:
The brand needed a refined new look that reflected its elegance, mystique, and world-class service. The White Lotus attracts a discerning clientele seeking exclusive experiences, yet its existing identity did not fully convey this. The goal was to develop a cohesive and striking branding concept that would appeal to high-end guests.
Solution:
I crafted a bold yet sophisticated visual identity, combining timeless luxury with a modern edge. The design features an elegant colour palette, refined typography, and subtle graphic elements inspired by Sicilian culture. The logo, a stylised lotus with a delicate gold accent, symbolises exclusivity and serenity. The overall aesthetic captures the resort’s opulence while maintaining a sense of warmth and escapism.This project was a fantastic opportunity to reimagine a well-known brand and create an identity that truly embodies the essence of The White Lotus.
