Brand identity
Frosted is a vibrant coffee and donut shop designed to brighten mornings and lift spirits. With its playful energy and a mission to bring joy through sweet treats, Frosted delivers a fun, feel-good experience from the very first sip and bite.
Problem:
The brand needed a bold and lively identity that would stand out in a competitive market while capturing its fun-loving personality. The design had to be energetic, modern, and instantly recognisable, appealing to customers looking for a pick-me-up.
Solution:
The branding embraces a funky, eye-catching aesthetic with a bright pink palette, playful typography, and dynamic patterns. The logo exudes happiness with its quirky letterforms, while the packaging and visuals reinforce the brand’s fun and inviting nature. Every detail, from the slogan to the doughnut-inspired motifs, was carefully designed to make Frosted feel like a burst of joy, ensuring customers start their day with a smile.
